Microsoft has this week revealed that by the end of 2023, Azure AD will be known as Entra ID, joining the other identity products already in the Entra suite.

In a post on the Microsoft blog, Joy Chik, President, Identity & Network Access said that Entra ID will join Entra Permissions Management, Entra Verified ID, Entra ID Governance and Entra Workload ID.

“To simplify our product naming and unify our product family, we’re changing the name of Azure AD to Microsoft Entra ID,” Chik wrote.

“Capabilities and licensing plans, sign-in URLs, and APIs remain unchanged, and all existing deployments, configurations, and integrations will continue to work as before.”

Customers will begin to notice the rebrand start to roll out across Azure from today, as well as updates to documentation and on Microsoft materials.

Customers are not required to make any changes as a result of this announcement, though partners and resellers are advised to start updating marketing materials and replacing references to Azure AD.

Alongside the announcement, Microsoft also announced a preview of a new web security gateway called Entra Internet Access. Designed to protect access to software-as-a-service (SaaS) products and internet resources, the product takes conditional access policies one step further.

A second product was also revealed in preview, dubbed Entra Private Access. This product allows customers to connect to private apps no matter what network they’re on or where they’re located. It allows organisations to replace traditional, legacy VPNs and provides more granular conditional access policies.