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Integrating Gumroad and WordPress

Gumroad is one of the hottest new ways for creatives to sell their products and services online. And with WordPress being one of the most popular content management systems in the world right now, in this post we’ll explore how you can connect both systems together to offer paid products and services from your WordPress blog.

There are 3 ways in which you can connect Gumroad with your WordPress site:

  • Via the free, official Gumroad plugin
  • Using the HTML embed codes
  • Via a paid third-party WordPress plugin

Free, official Gumroad plugin

Free (WordPress Plugin Marketplace)

This is the easiest free way to connect Gumroad and your website. You simply install the free Gumroad plugin from the Plugins section of your WordPress administration site.

The plugin adds a Gutenberg block that can be used within your content.

Unfortunately that’s about as advanced as you can get when using the official plugin. There’s no support for syncing paying customers between Gumroad and WordPress for sites such as online courses or membership areas. For that you’ll need to use a third-party plugin.

HTML embed codes

Gumroad provides HTML code that you can manually insert on your product pages within WordPress.

You can choose from an overlay, where a customer performs the entire flow from within a modal window on your site or an embed which can redirect customers to the Gumroad site to complete the transaction.

To generate the code, simply open your product within the Gumroad website, click “Share” and copy and paste the code from either “Overlay” or “Embed” into your WordPress post.

3rd-party WordPress plugin

If you’re looking for something more advanced – perhaps to restrict your content & blog posts to paying customers – then you may want to turn to a premium third-party WordPress plugin.

ProductPress (paid, pricing starting at $39) is one of the more established products in this space, allowing you to setup sites for things like online courses and membership sites.

These plugins rely on the Gumroad API to integrate deeper into your WordPress installation – so make sure if you are using a third-party plugin that it’s legitimate and not going to compromise your customer data or Gumroad account.